1) Brooklyn, not so posh parts of new york - establishing shot
2)Jenna's accident - showing the plot and story line, creating interest
3) Sam explaining her powers - informing the audience of the powers she has; introducing dispatcher
4) Jenna's mum telling her to get out of the house more- dilemma because she's hiding away
5) New york city skyrscrapers/tall buildings - establishing shot, binary opposite
6) Jenna looking down at her hands in amazement - creating interest, something new and huge in her life is about to change
7) Villains walking in a dark tunnel with power - introducing villain and portraying dangerous action genre
8) Montage of clips of Jenna fighting off at the base - showing action genre
9) Jenna hurt and getting up from the floor- showing challenge and making the audience want to watch more...
Wednesday, 30 March 2011
How effective are film trailers? (AVATAR)
Avatar targets people of all ages, from '8-80' according to Cameron, with a core audience of teenagers and young men and women. I think that people between the ages of 15-29 would be the core audience as it is modern, more exciting and thrilling, it would keep you on the edge of your seat for the duration of the film. Moreover it has a 'videogame' feel to it because the main character is playing a person. The younger generation are playing a lot more console games than the older generation would play as the technology wasn't as developed as it is today. The cool CGI effects and 3D animation will bring in a secondary audience through the aspect of entertainment and uniqueness. This is one of the main reasons Avatar did so well in the box office and became the second highest grossing film worldwide.
Friday, 25 March 2011
Shotlist for my film's opening sequence
Shot 1- Universal Studio ident
Shot 2- Long shot of New York City Sky scrapers
Shot 3- Long shot of busy New York roads
Shot 4- Medium Long Shot of Jenna about to cross a road
Shot 5- Long Shot of a car coming straight at her
Shot 6- Medium Close Up of Jenna terrified when she sees it coming.
Shot 7- Long shot/Low angle shot of hospital
Shot 8- Medium Long Shot of Jenna's parents asking about her daughter at the desk
Shot 9- Medium Long Shot/High angle shot of Jenna as she wakes from sleep in her hospital bed
Shot 10-Extreme Close Up of Sam the dispatcher. Expands outwards as he explains to her about her powers
Shot 11-Medium Long shot of Jenna and Sam
Shot 12- Extreme Close Up of Jenna confused and startled at what shes just been told
Shot 13- Long shot of Jenna's parents asking if she's okay
Shot 14- Medium Long Shot of doctor saying she can go home in no time
Shot 15- Long Shot/Low Angle Shot of Jennas home
Shot 16- Medium Long Shot/High angle shot of Jenna looking bored killing time
Shot 17- MEdium Long shot of a coffee table with a couple of magazines on it and a drink
Shot 18- Jenna reaches out to get it and the glass moves to her automatically
Shot 19- Extreme Close up of Jenna freaked out
Shot 20- Close up of Jenna on the phone to her best friend, telling her what happened.
Shot 21- Medium Long shot of Sam in the background cackling
Shot 2- Long shot of New York City Sky scrapers
Shot 3- Long shot of busy New York roads
Shot 4- Medium Long Shot of Jenna about to cross a road
Shot 5- Long Shot of a car coming straight at her
Shot 6- Medium Close Up of Jenna terrified when she sees it coming.
Shot 7- Long shot/Low angle shot of hospital
Shot 8- Medium Long Shot of Jenna's parents asking about her daughter at the desk
Shot 9- Medium Long Shot/High angle shot of Jenna as she wakes from sleep in her hospital bed
Shot 10-Extreme Close Up of Sam the dispatcher. Expands outwards as he explains to her about her powers
Shot 11-Medium Long shot of Jenna and Sam
Shot 12- Extreme Close Up of Jenna confused and startled at what shes just been told
Shot 13- Long shot of Jenna's parents asking if she's okay
Shot 14- Medium Long Shot of doctor saying she can go home in no time
Shot 15- Long Shot/Low Angle Shot of Jennas home
Shot 16- Medium Long Shot/High angle shot of Jenna looking bored killing time
Shot 17- MEdium Long shot of a coffee table with a couple of magazines on it and a drink
Shot 18- Jenna reaches out to get it and the glass moves to her automatically
Shot 19- Extreme Close up of Jenna freaked out
Shot 20- Close up of Jenna on the phone to her best friend, telling her what happened.
Shot 21- Medium Long shot of Sam in the background cackling
Wednesday, 16 March 2011
Homework: Film Marketing Research
Different Strategies:
Posters- to generate awareness and create interest as its the first thing the audience see about the film. The poster is dark to connote the evilness and darkness that lurks within the storyline giving the audience a sense of genre. Logo's are used to show the film off, and makes the franchise easily noticeable.
Trailers- Very little of the plot is given away to entice the audience and create excitment. The trailer creates a promise to the audience that its a film to watch because of the interesting plot. Text like, “The motion picture event of a generation” are thrown on screen to make sure everyone knows just what a big deal these movies are. The trailer promotes the film sucessfully and effectively to the audience.
TV Spots
Tv Spots were used to create a sense of danger and make the film attention grabbing and a 'must watch.'
Website
The website opens by playing the trailer immediately, letting the audience know straight away and create interest. Dark colours are used creating synergy with the rest of the marketting campaign as the HP brand. The website is conventional by incuding videos, galleries, synopsis, soundtracks, facebook links and lots more! This helps promote the film and market the film to a larger audience.
Word of mouth
Viral marketing
The marketting of this film was very successful and effective in promoting the film to the audience. Synergy was used in the marketting to create a sinister dark theme running through all the strategies to convey the genre. I think the different techniques used to attract the audience worked well together and the overall marketting capaign was great!
Posters- to generate awareness and create interest as its the first thing the audience see about the film. The poster is dark to connote the evilness and darkness that lurks within the storyline giving the audience a sense of genre. Logo's are used to show the film off, and makes the franchise easily noticeable.
Trailers- Very little of the plot is given away to entice the audience and create excitment. The trailer creates a promise to the audience that its a film to watch because of the interesting plot. Text like, “The motion picture event of a generation” are thrown on screen to make sure everyone knows just what a big deal these movies are. The trailer promotes the film sucessfully and effectively to the audience.
TV Spots
Tv Spots were used to create a sense of danger and make the film attention grabbing and a 'must watch.'
Website
The website opens by playing the trailer immediately, letting the audience know straight away and create interest. Dark colours are used creating synergy with the rest of the marketting campaign as the HP brand. The website is conventional by incuding videos, galleries, synopsis, soundtracks, facebook links and lots more! This helps promote the film and market the film to a larger audience.
Word of mouth
Viral marketing
The marketting of this film was very successful and effective in promoting the film to the audience. Synergy was used in the marketting to create a sinister dark theme running through all the strategies to convey the genre. I think the different techniques used to attract the audience worked well together and the overall marketting capaign was great!
Tuesday, 8 March 2011
Friday, 18 February 2011
Narrative Techniques:
Closed Narrative: By the end of the film, the issue will be solved and finished and everyone will live happily ever after.
Montage: A variety of clips will be editted together to show how Jenna develops how to use her power with skill and the way in which she increases her speed and sharpness of her supernatural powers overtime.
Binary Opposites: The poor vs rich, showing how Jenna was poor and then develops her power and saves the city and gains money making her rich in the end.
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